Bumble CEO Whitney Wolfe Ties the Knot in Lavish Amalfi Coast Wedding

Whitney Wolfe Marries in Italy

After creating an app that has brought countless couples together, Whitney Wolfe, the founder and CEO of Bumble, can finally say that she's found her happily ever after. On September 2, the successful tech entrepreneur exchanged vows with her boyfriend, Texas oil heir Michael Herd, in a gorgeous ceremony at the Villa Treville in Positano, Italy. Situated as it is along the stunning Amalfi coast, the site offered stunning backdrops and surroundings for what was surely the most exciting day of the couple's lives. The couple then reportedly immediately embarked on a honeymoon that would have them exploring Italy and France on an extended holiday.

Friends of the pair were thrilled to finally see them make it official. In the scheme of things, though, they weren't dating for very long when they became engaged. Wolfe met Herd in Aspen on Valentine's Day in 2014. Clearly, the fact that they met on Valentine's of all days was very auspicious. By all accounts, the couple quickly became an item, and their relationship became serious before very long. Two years later, in July 2016, Herd invited Wolfe to his sprawling Texas ranch for some horseback riding. As the sun started to set, the oil heir got down on one knee and popped the question.

With a year to prepare, Wolfe probably considered many possibilities before deciding on a destination wedding. She and Herd are notoriously quite private about their personal lives, but news spread fairly quickly once it was confirmed that they would be marrying on the Amalfi coast. The location, the Villa Treville, is a lavish cliffside estate that consists of several different villas. Throughout the grounds, there are terraces, pergolas, manicured gardens and expanses of lovely citrus fruit trees. Roman pines, wisteria, bougainvillea and other lush vegetation lend the site a truly romantic and life-affirming feel.

According to reports, Wolfe opted for a gorgeous Oscar de la Renta wedding gown. The full-length gown featured layer upon layer of delicately embroidered lace. Long, lacy illusion sleeves paired perfectly with the flowing skirt, which segued seamlessly into a flowing cathedral train. In the back, a V-shaped cutout plunged down daringly low to offset the otherwise full coverage of the dress. Wolfe wore her blonde hair in a chic and glamorous updo with a delicate train that flowed down the back. The groom was decked out in a stylish tuxedo and reportedly looked very handsome as his bride-to-be made her way down the aisle.

Following the ceremony, which included dramatic views of the Salerno Gulf shimmering down below, the party switched over to a reception. Conveniently, it was also held on the grounds of Villa Treville. Guests gathered in a pretty lemon tree orchard where tables were arranged for the meal that would be served. Wolfe switched out of her Oscar de la Renta gown and emerged in a sleek, figure-hugging slip dress with fringed accents and pretty, shimmering cream color. The couple opted to serve a massive, single-tier wedding cake that was positively overflowing with strawberries and other fresh fruits.

Contrary to what many people assumed upon learning that Wolfe was engaged, her new husband is not in the tech industry. Rather, he is the grandson of Bob L. Herd, the founder of Herd Producing. The Texas company owns more than 400 gas and oil wells, and Michael Herd currently serves as its vice president. He is also president of the Bob L. Herd Foundation, which helps to support higher education and other charitable causes. His professional career only launched a few years ago, and it is clear that Herd is going places.

As for Wolfe, she is best known for being the founder and CEO of Bumble, which is one of today's most popular dating apps. A native of Salt Lake City, Utah, Wolfe started her first company when she was just 19 years old. She then attended Southern Methodist University, where she earned a degree in International Studies. Shortly after that, Wolfe found herself on the West Coast, where she became involved with Hatch Labs and other tech incubators and startups. Before very long, she had developed a reputation for having a strong business sense when it comes to developing dating apps.

In 2014, Wolfe was approached by Andrey Andreev, the founder of European dating app Badoo, with the idea of starting a dating app that is geared toward woman. During her work with other dating apps in the past, Wolfe had gotten an earful from female users who complained about harassment and other issues on other popular dating sites and apps. Wolfe's response turned out to be Bumble, a dating app in which women truly are in the driver's seat. Most notably, even after a match is made--i.e., when two people "like" each other--the conversation only starts if and when the female user initiates it.

In short order, Bumble became a smashing success. Although it was only launched in 2014, the app has more than 11.5 million registered users and is valued at more than $500 million according to Time Magazine. Wolfe relocated to Austin, Texas, to found Bumble, and it is safe to say that she is glad she did. After all, had she not come to Texas, she probably would never have met Herd, and their amazing wedding in Italy wouldn't have happened. Wolfe not only got a great business out of the deal, but she found a partner for life.

Not surprisingly, Wolfe isn't content to rest on her laurels. Even with the smashing success of Bumble, the CEO is busy developing new apps based on user demand. In particular, Bumble recently launched BumbleBFF, which is a platform for women to find platonic friends in their area. BumbleBIZZ is also on the horizon, and it will serve as a business networking app. Of course, Wolfe didn't jump right back into work after tying the knot in Italy. She and her new hubby reportedly spent a long honeymoon exploring some of the most romantic and unforgettable locations in France and Italy.

Source: http://www.brides.com/story/bumble-app-ceo-whitney-wolfe-is-married


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