Tesco slashes sugar content in products like Tesco Cola

Tesco slashes sugar content in products like Tesco Cola

As part of an ongoing drive to meet official recommendations on nutrition to fight back the growing health issue of obesity, supermarket giant Tesco has slashed the sugar content in its products like Tesco Cola by 50 per cent.

In the final step of the change that started 5 years ago, Tesco slashed sugar levels to below 5g per 100ml in more than four dozen products.

The company slashed sugar levels in its products ahead of a proposed levy on sugary beverages scheduled to be implemented in 2018, where products with 5g of sugar per 100ml will face lower taxes while other products will face higher taxes.

Matt Davies, chief executive of Tesco UK and Ireland, said, “This is just one part of our plans to make the food on our shelves healthier by reducing levels of sugar, salt and fat in our own brands. We’re hoping this initiative will help make it a little easier for our customers to live more healthily.”

Government ministers and health advocates have praised the company, saying it acted “responsibly” to help tackle growing rates of health issues like obesity and diabetes.

The new range of soft drinks with lower levels of sugar will be on Tesco store shelves from November 11, 2016.


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