Apple plans to inaugurate research center in China

Apple plans to inaugurate research center in China

China was not profitable market for the sale of Apple iPhone during previous two quarters. To put the situation into control and bring up rate of popularity of iPhone devices in the most populated nation, Apple CEO Tim Cook arrived in China this week to talk about company’s plan to open a new research center in China in the coming year.

Cook announced the company’s future plan associated with the country during a meeting with Vice Premier Zhang Gaoli. The new research center would require Apple’s engineering and operations teams in China to coordinate.

In addition, Cook also announced that Lens Technology, company which supplies glass for Apple products, is ready to shift its Apple-related operations to renewable energy. Apple is encouraging its suppliers and partners in China to adopt greener standards and reduce waste and pollution in the country.

“We congratulate Lens for their bold step and hope by sharing the lessons we’ve learned in our transition to renewable energy, our suppliers will continue to access clean power projects, moving China closer to its green manufacturing goals”, said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives

During five years serving as CEO to Apple, Cook has given great importance to China. He was first Apple CEO to visit the nation during controversy over treatment of employees by the companies that build Apple’s gadgets. He increased number of Apple Stores in the region significantly from 4 to 41. He also struck a deal with China Mobile that escalated iPhone sales.

Not only this, Apple made a $1 billion investment in Chinese ridesharing giant DidiChuxing early this year. The company sees great potential for its goods in the Chinese market despite recent losses.


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