Pokémon Go takes world by storm, creates new App Store record

Pokémon Go takes world by storm, creates new App Store record

Pokémon Go has gone beyond just be a game and becoming a craze across the globe. Since its launch in last month, Pokémon Go has been creating new records. As per Apple, Pokémon Go has created a new App Store record.

Pokémon Go has resulted into maximum downloads in the App Store during its first week than any other App Store app has in its first week. This game has broken every record that any app has made on the App Store over the last eight years. Since the game’s release, Pokémon Go stands at the top of the list.

There is a possibility that Pokémon Go could generate $3 billion revenue for Apple in the next one to two years. Apple’s share for each in-app purchase is 30%. This game certainly is taking the world by storm.

Pokémon Go was initially launched in three nations in New Zealand, Australia and the US. With the limited release also, this game has managed to be an instant hit.

Pokémon Go company officials are well aware of the game’s caliber and since its launch in those three nations they have been launching it in more nations. Today, the game has been launched in Japan.

In just two days of the game’s launch, an analytics company announced that the app was already installed on 5% of Android devices in the US. After a week’s launch, Pokémon Go was having more users than Twitter and boasted higher level of engagement than Facebook.

Seeing the game’s charm, the White House has made an official announcement that the users should not lose their common sense when they try to have some fun Pokémon Go to have summer fun.

According to a report in Network World by Yoni Heisler, "Since its release earlier this month, Pokemon Go has become a full-fledged cultural phenomenon. Speaking to this point, the last few weeks have been chock-full of stories involving addicted Pokemon Go players getting themselves into all sorts of ridiculous situations. From a Pokemon Go player who accidentally drove his car into a parked police car to a reporter who was recently caught playing the game during a State Department meeting, it seems as if the entire world is obsessed with capturing virtual monsters on Nintendo's Augmented Reality themed mobile app."

Not too long after its release, it was clear that Pokemon Go was a special breed of app the likes of which we had never previously seen. In just two days, an analytics company found that the app was already installed on 5% of Android devices in the U.S., more than double the penetration rate of exceedingly popular apps like Tinder. Further, after a week of availability, the immersive game already boasted more daily active users than Twitter and a higher level of engagement than Facebook.

"Pokemon Go sure is popular. So popular it set a new iTunes App Store record. Apple on Friday confirmed Pokemon Go was downloaded more times in its first week than any other app in history. The company declined to give an official tally on the number of downloads or say which app previously held the record," according to a news report published by CNET News.

Pokemon Go has become a cultural phenomenon since it launched July 6 in the US. The free mobile game lets users see tiny creatures called Pokemon through their phones, as if they existed in the real world. It has gotten people to rack up miles of walking in an effort to catch them all. It took Pokemon Go only four days to become the No. 1 free app in the US App Store.

And financial firm Needham on Wednesday estimated Pokemon Go could add $3 billion to Apple's sales over the next 12 to 24 months. Two-thirds of all Pokemon Go downloads are on iOS devices, and Needham estimated about 80 percent of the in-app spending -- to buy things like lucky eggs, lures and extra storage -- is taking place on iOS devices.



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